People judge you based on your profile photo. There’s no getting around it. But you can influence how you come off in photos with a couple of psychology tricks.
Before we get there, here’s something really cool…
I just found PhotoFeeler.com, which is an online tool where you can submit a photo for free and complete strangers rate it for you.
Submit your LinkedIn photo, for example, and people will rate it based on perceived competence, likeability, and influence.
(You can also submit social media or online dating photos, in case you need to know why the heck you keep attracting weirdos.)
If your business depends on your online presence at all -- think LinkedIn, Facebook, business website -- you should give it a try. It’s free to submit a photo if you rate a few strangers’ photos, first (which is weirdly kind of fun… especially in the online dating category).
I submitted a few photos of my clients and they are absolutely KILLING IT!
So what makes you look more influential, smart, or friendly? And how can you control how you’re perceived?
Well… PhotoFeeler crunched some numbers and found eight different characteristics of a “perfect” profile photo.
For example, it turns out you are TWICE as likeable when you smile showing your teeth. However, a “laughing smile” reduces your influence.
You also appear more competent when you wear a dark color and when you have a shadow around your jaw line.
Find more tricks in their article on the characteristics of a “Perfect Profile Photo.”
First impressions are huge. And, for the most part, they’re not made in-person anymore. If you can have some control over how you’re perceived from the get-go, it could help you and your business a ton in the long-run.